Introducing: gramicci
Extra Butter is proud to introduce Gramicci to our India stock-list.
Gramicci is a legendary outdoor apparel brand founded in 1982 by Mike Graham, a visionary entrepreneur and climber. The brand's early days were marked by innovation, introducing the iconic G-Clip belt and adjustable waist pants that transformed the outdoor industry. Gramicci's designs combined style, comfort, and functionality, quickly gaining popularity among climbers, skaters, and action sports enthusiasts.
Throughout the 1980s and 1990s, Gramicci became synonymous with quality and durability, with its products worn by influential figures like Bruce Lee and Jimi Hendrix. The brand's significance extends beyond its products, as it played a crucial role in shaping the outdoor and action sports cultures.
Gramicci's impact on the industry is multifaceted:
- Pioneering adjustable waist pants and G-Clip belt technology
- Influencing outdoor and action sports fashion
- Collaborating with cultural icons
- Emphasizing sustainability and environmental responsibility
Today, Gramicci remains a beloved brand, cherished by loyal enthusiasts worldwide. Its rich history, commitment to innovation, and cultural significance solidify its position as a true icon in the outdoor and action sports industries.
Shop the latest collection from Gramicci at extrabutter.in