The story of 3 Stripes: ADIDAS
The three stripes of Adidas have a rich history dating back to the 1950s. Adolf Dassler, the founder of Adidas, began using three stripes of leather to reinforce the sides of his athletic shoes. The stripes provided additional support and stability, which became a signature design element for the brand.
In the 1960s and 1970s, Adidas became synonymous with top-tier athletic performance, and the three stripes became an iconic symbol of excellence. The brand's popularity soared, and the three stripes were emblazoned on shoes, clothing, and equipment.