The story of 3 Stripes: ADIDAS

The three stripes of Adidas have a rich history dating back to the 1950s. Adolf Dassler, the founder of Adidas, began using three stripes of leather to reinforce the sides of his athletic shoes. The stripes provided additional support and stability, which became a signature design element for the brand.

In the 1960s and 1970s, Adidas became synonymous with top-tier athletic performance, and the three stripes became an iconic symbol of excellence. The brand's popularity soared, and the three stripes were emblazoned on shoes, clothing, and equipment.

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The story of Adidas is deeply connected to the Dassler family's history. Adolf's brother, Rudolf, founded Puma, a rival athletic brand, leading to a decades-long rivalry between the two companies. This competition drove innovation and pushed the boundaries of athletic performance.

Today, the three stripes of Adidas represent a legacy of innovation, performance, and style, recognized worldwide as a symbol of athletic excellence and fashion iconography.

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