Rhude, founded by Rhuigi Villaseñor in 2015, has quickly ascended in the fashion world, merging luxury with streetwear to create a unique brand identity. Rooted in Los Angeles, Rhude captures the essence of modern youth culture, blending effortless cool with sophisticated design. Villaseñor’s Filipino heritage and American upbringing are evident in the brand's eclectic mix of influences, making Rhude a distinctive name in contemporary fashion.

Partnering with brands like Puma, Rhude has crafted exclusive sneaker collections that marry Puma’s athletic heritage with Rhude’s avant-garde aesthetics. Another notable collaboration is with Thierry Lasry, resulting in a series of stylish sunglasses that reflect both brands’ commitment to quality and innovation. Rhude has also teamed up with McLaren, infusing the car manufacturer’s sleek, high-performance ethos into its apparel designs.

These collaborations not only broaden Rhude’s appeal but also showcase Villaseñor’s versatility as a designer. By working with diverse brands, Rhude continually evolves, pushing the boundaries of fashion while maintaining its signature blend of luxury and street style. As Rhude continues to grow, its influence on fashion and culture remains undeniable, solidifying its place as a pioneering brand in the industry.