Extra Butter is proud to introduce Market to our India stocklist.

Market, formerly known as Chinatown Market, has a complex cultural significance and history. Founded by West Coast based Mike Cherman while living in New York, Market stands out in the fashion industry due to its unique tongue-in-cheek approach to inclusivity, cultural fusion, and accessibility. What sets Market apart is its evolutionary branding, willingness to take risks, and commitment to community building. Unafraid to push boundaries, Market features graphic prints and bold statements that make a lasting impression. This fearlessness has earned Market a loyal following among those who crave something new and exciting in fashion.

The brand initially drew inspiration from New York street markets and Asian culture, but was criticized for cultural appropriation. In response, Cherman rebranded as Market in 2021, acknowledging the concerns and seeking a more inclusive approach.  Market's evolution reflects the fashion industry's growing awareness of cultural sensitivity and exchange. Cherman's willingness to listen and adapt has allowed the brand to become a positive example of cultural appreciation. Through collaborations with artists and brands from diverse backgrounds, Market has created a cultural melting pot, celebrating the beauty of cultural fusion.

Shop Market at our Mumbai flagship store and on extrabutter.in